An Iconic Concert of 1967: "Turn On Your Love Liberty" and the San Francisco Music Revolution

Introduction: More Than Just a Concert

The "Turn On Your Love Liberty" benefit concert, held on Sunday, February 5th, 1967, at the Fillmore in San Francisco, was not merely a musical event. It was a pivotal moment for the 1960s counterculture and the entire San Francisco music scene. This historic gathering powerfully demonstrated music’s ability to unite people for a greater cause.

The Legendary Lineup: Who Performed?

The concert's roster featured some of the most iconic psychedelic rock bands of the era. This stellar lineup ensured the event was a quick sellout and highly anticipated:

• Jefferson Airplane: One of the top-billed acts, their performance was eagerly awaited by the massive crowd.
• Quicksilver Messenger Service: Featured alongside Jefferson Airplane as another legendary, high-ranking group.
• Country Joe and the Fish: They played a memorable set, including their famous anti-war anthem, “I-Feel-Like-I’m-Fixin’-to-Die Rag.”
• The Loading Zone and The Charlatans: These two lesser-known groups also delivered well-received sets, solidifying the event's diverse musical offering.

These bands were defining symbols of the psychedelic rock genre and the burgeoning Haight-Ashbury spirit.

The Cause: The San Francisco Mime Troupe Incident

The reason behind the "Turn On Your Love Liberty" concert lent the event significant political and cultural weight. It was organized to raise crucial funds for the San Francisco Mime Troupe, a political theatre group.

• The Case: The Mime Troupe had been arrested and charged with both performing a play in a public park without a permit and obscenity.

• The Impact: The concert was a huge success, drawing thousands of attendees. The substantial proceeds went directly towards covering the Mime Troupe's legal fees, showcasing a powerful act of solidarity for artistic freedom.

The Concert's Visual Icon: The Wes Wilson Poster

One of the lasting cultural legacies of this event is its poster. The concert's distinctive visual identity was created by the legendary rock poster artist, Wes Wilson.

• Psychedelic Style: Wilson was renowned for his unique psychedelic style, which frequently utilized swirling lettering and vibrant, intense colors.

• Visual Aesthetic: His artwork helped define the visual aesthetic of the San Francisco music scene in the 1960s and remains an iconic piece in the world of rock and roll art.

Conclusion: The Convergence of Music and Activism

The "Turn On Your Love Liberty" concert stands as a significant milestone in San Francisco music history. During that era, music served not only as entertainment but also as a vital platform for social change and political activism. This event perfectly encapsulates the dynamic intersection of rock music and the counterculture movement.